Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

Articles

Data and Identity (CDP)

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Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

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Differences Between CDPs vs. CRMs for Marketers

In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm…

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Colorful image of a man with a tablet for the modular CDP article

Modular CDP: The Future of Customer Data Management

The CDP industry has become increasingly fragmented over the past few years—which makes it increasingly difficult to understand which solution best…

Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025

6 Marketing Predictions for 2025

As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…

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Progress Over Perfection: Realizing Value Post-CDP Implementation

Focus on achievable use cases with Zeta’s CDP, demonstrating value early and progressively enhancing capabilities.

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Zeta Recognised as a Strong Performer in Forrester’s First-Ever B2C CDP Wave

Zeta Global has been recognized as a Strong Performer in Forrester's inaugural B2C Customer Data Platforms Wave, Q3 2024.

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CRM Tactics to Regain Online Travel Agency Customers

Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.

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Get in the Game: Elevate Engagement with Interactive Emails

Enhance email engagement with interactive elements like polls and quizzes, fostering two-way communication and personalised experiences.

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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead

By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…

Blue print of Email marketing

Back to Basics: The Blueprint for Email Innovation

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024