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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CMO Strategy
6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
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The Art of Measuring Customer Relationship Management Programs
By Donna Morton, VP, Strategic Consulting. In the dynamic landscape of customer relationship management (CRM), measuring success goes beyond mere…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts…
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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
In partnership with the CMO Council™, we surveyed nearly 200 Chief Marketing Officers (CMOs) at both B2B and B2C companies across a variety of…
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The Paradox of Progress: Why Modern Businesses Cling to Basic Batch-and-Blast Emails
Several recent conversations with CMO’s from the retail landscape, reflect their adamant refusal to reduce their send volumes to incorporate a…
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Popcorn Trends: Sweet or Salty
? In today’s increasingly dynamic and fast-paced retail landscape, staying ahead of the curve is not just an advantage; it’s a necessity. Keeping a…
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Why MarTech isn’t just for Marketing
Democratising Business Value: Why MarTech isn’t just for Marketing In today’s fiercely competitive market, businesses are investing heavily in customer…
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The Expert Guide to Navigating Economic Headwinds
The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…
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eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
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Back to Basics: The Blueprint for Email Innovation
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