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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence
Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing
Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms,…
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Customer Pulse
leverages Zeta’s insights to enrich first-party data, enabling the identification and engagement of new customers to maximise revenue opportunities…
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Data Flows
Streamline data integration with Zeta's Data Flows, a low-code solution connecting diverse sources for efficient management.
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Intender Audiences
Target audiences with precision using Zeta’s Behavioural Intender Audiences, powered by AI, Natural Language Processing, and behavioural scoring for…
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Identity Manager
Simplify customer data consolidation with Zeta's Identity Manager, creating unified, accurate customer profiles.
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Agile Intelligence
Unlock actionable insights with Zeta's Agile Intelligence, offering pre-built and vertical-specific customisable reports for swift data-driven decisions.
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In-Page Personalisation
Transform your website with Zeta's In-Page Personalisation, delivering dynamic, real-time content tailored to each visitor's behavior.
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Zeta Intelligence
Enhance your marketing with Zeta Intelligence's AI-driven tools: Opportunity Explorer, Forecasting, Generative AI, Attribution, and Reporting.
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Back to Basics: The Blueprint for Email Innovation
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