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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence, Programmatic (DSP)
Reduce the Distance Between Data and Action by Combining Agents with Intelligence
Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.
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The Love Language of Your Marketing Tech Stack: Efficiency, ROI, and Futureproofing
Your marketing tech stack isn’t just a collection of tools—it’s the foundation of your success. But if you’re struggling with disconnected platforms,…
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Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation
Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Insurance: Solly Azar increases the volume and quality of its leads
Solly Azar increases the volume and quality of leads thanks to Zeta's targeting strategy and precision
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Publicis Groupe is a global leader in marketing, communications and digital transformation, recognised for its innovative approach and extensive…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…
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Customer Pulse
leverages Zeta’s insights to enrich first-party data, enabling the identification and engagement of new customers to maximise revenue opportunities…
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Back to Basics: The Blueprint for Email Innovation
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