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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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5 Key Trends to Watch in Email marketing
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Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
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Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…
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Trademarks of an ESP Leader
In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. That’s why we’re always…
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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What Makes a Great Email Newsletter?
Looking to elevate your email newsletter game? You've come to the right place!
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How to Write Better Subject Lines in Less Time
Looking to craft stronger email subject lines that elevate your brand? You've come to the right place.
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7 Tips for Writing Engaging Email Subject Lines
Think your email subject lines can be an afterthought? Think again!
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Examining AI and the Customer Experience
A great customer experience needs the right relationship marketing strategy. Here's how Artificial Intelligence can help you get personal, at scale.
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