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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Email Marketing (ESP), Measurement and Attribution, Programmatic (DSP)
5 Key Trends to Watch in Email marketing
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Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…
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Trademarks of an ESP Leader
In today’s marketing landscape, sophisticated marketers understand that true omnichannel engagement has email at the core. That’s why we’re always…
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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What Makes a Great Email Newsletter?
Looking to elevate your email newsletter game? You've come to the right place!
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7 Tips for Writing Engaging Email Subject Lines
Think your email subject lines can be an afterthought? Think again!
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Zeta’s Approach to Programmatic Advertising
What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the…
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