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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Harnessing Abandoned Experiences for Financial Services Brands
Enhance customer engagement and conversion rates by addressing and re-engaging abandoned interactions in financial services.
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2024 Holiday Shopping Trends Report
Gain insights into 2024 holiday shopping trends with Zeta's report, featuring data from over 6,000 consumers and predictive intelligence.
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CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
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Get in the Game: Elevate Engagement with Interactive Emails
Enhance email engagement with interactive elements like polls and quizzes, fostering two-way communication and personalised experiences.
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Back to Basics: The Blueprint for Email Innovation
Conceptually, focusing on the basics doesn’t seem like it would be the path to innovation. But when it comes to email marketing, many brands still…
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy…
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
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