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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Omnichannel Marketing, Zeta Updates
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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The Power of Zeta: More Than a Marketing Cloud
About this video Zeta leaders reveal what separates Zeta’s AI-powered marketing cloud from other marketing technology. Here at Zeta, marketing with AI…
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Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global
Marketers Must Shift Their Understanding of Customer Value to Be Forward-Looking When approaching customer lifetime value (CLV), marketers often only…
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Redefining Omnichannel Strategies Through AI and Unified Intelligence
About this video There’s strength in numbers, especially if that number is One Zeta. Hear from Winnie Shen, SVP Data Cloud, Zeta Global as she and…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Gen Alpha: A new challenge for Marketers
? Generation Alpha, those born from 2010 onwards, is the newest demographic cohort, and it poses unique challenges for marketers. This generation’s…
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Unlocking the True Value of Marketing Technology
: A Holistic Approach Investing in cutting-edge marketing technology is a significant step for any business looking to stay competitive in the digital…
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How Auditing Your Tech Stack Can Unlock Your Marketing Potential
By Daniel Eisenhut, Group Vice President, CRM. For marketers, efficiency and effectiveness are two sides of the same coin. It’s crucial to invest in…
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Leading with a Champion Mindset
About This Video What are the building blocks of a winning mindset? Hear how world-class athlete Brandi Chastain parlays her experiences from her…
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