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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges
Pep Boys is an iconic auto service brand in the United States and a leader in the auto parts and service industry. With a strong presence across the…
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Zeta Email Marketing Benchmark Report: Q3 2024
The Email Marketing Report for the second half of 2024 provides an analysis of data across four industries. Discover how to use the sector benchmark…
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How Personalised Email Marketing Based on Site Behaviour Transforms the Travel Experience
By Kara Trivunovic, SVP, CX Studio. In the travel and hospitality industry, personalised email marketing has become a powerful tool for engaging…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…
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Customer Pulse
leverages Zeta’s insights to enrich first-party data, enabling the identification and engagement of new customers to maximise revenue opportunities…
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Data Flows
Streamline data integration with Zeta's Data Flows, a low-code solution connecting diverse sources for efficient management.
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Intender Audiences
Target audiences with precision using Zeta’s Behavioural Intender Audiences, powered by AI, Natural Language Processing, and behavioural scoring for…
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Identity Manager
Simplify customer data consolidation with Zeta's Identity Manager, creating unified, accurate customer profiles.
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Cookieless Capabilities
Navigate the cookieless future with Zeta's Identity Graph, ensuring precise, privacy-compliant digital marketing at scale.
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Agile Intelligence
Unlock actionable insights with Zeta's Agile Intelligence, offering pre-built and vertical-specific customisable reports for swift data-driven decisions.
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