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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Email Marketing (ESP)
Marketing Automation Beyond Email
Zeta's Marketing Platform allows you to design, orchestrate, and send personalised communications across SMS, push notifications, web personalisation,…
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Charting the Future: Unveiling Zeta’s Product Roadmap
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Zeta Email Benchmark Report: Q1 & Q2 2024
Enhance your email marketing with Zeta's H1 2024 Benchmark Reports, offering industry-specific insights and key trends.
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Mastering Email Campaign Execution
Overcome email marketing challenges by leveraging AI-driven platforms like Zeta's ESP for personalised, omnichannel experiences.
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Harnessing Abandoned Experiences for Financial Services Brands
Enhance customer engagement and conversion rates by addressing and re-engaging abandoned interactions in financial services.
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CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
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Get in the Game: Elevate Engagement with Interactive Emails
Enhance email engagement with interactive elements like polls and quizzes, fostering two-way communication and personalised experiences.
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Back to Basics: The Blueprint for Email Innovation
Conceptually, focusing on the basics doesn’t seem like it would be the path to innovation. But when it comes to email marketing, many brands still…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy…
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Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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