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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence, Measurement and Attribution, Zeta Updates
Vorwerk
Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…
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Bringing The Promise of Generative AI to Marketers
Christian Monberg, Chief Technology Officer & Head of Product; Neej Gore, Chief Data Officer Ask Sophisticated Questions, Get Actionable Answers We…
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Agile Intelligence – How to transform from Passive to Interactive Customer Insights
Zeta Recognised Zeta Certified as a RealCDP by CDP Institute Learn More Zeta Named a Leader in the Forrester WaveTM: Email Marketing Service…
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The Expert Guide to Navigating Economic Headwinds
The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…
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How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…
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Zeta Marketing Platform: Audience Explorer Demonstration
Want to see Zeta in action? The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI. Zeta Marketing Platform…
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Zeta Marketing Platform: Overview
The Zeta Marketing Platform (ZMP) makes sophisticated marketing simple. How? By unifying identity, intelligence, and omnichannel activation into a…
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Marketing is About to Transform: 5 Key Email Trends to Watch
Email remains a top marketing channel in 2022, even outranking company websites and blogs. As the addressable market of email users is set to grow from…
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Make smarter & faster marketing decisions with Zeta
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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