Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

All Content

Artificial Intelligence, Measurement and Attribution

Media and Entertainment, Telecommunications

Secrets to Building Influence & Community Through Personal Brands

About This Video From real estate to reality TV, multihyphenate influencers Tarek and Heather El Moussa know a few things about influencer marketing…

Influencer Marketing & How to Build Successful Brands

About This Video Your digital, personal brand is one of the most important parts of growing a successful business. Join leading social media…

The State of the Media & Entertainment Industries

About This Video In recent years, we’ve seen a significant shift in how consumers access content, from traditional linear TV to streaming platforms,…

How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%

Increasing inbound leads as well as customer satisfaction with better use of customer data.

How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%

Increasing conversions while lowering costs in a highly competitive marketplace.

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024