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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CMO Strategy, Measurement and Attribution, Zeta Updates
Zeta Live 2024
Explore Zeta Live 2024's on-demand sessions, featuring AI-driven marketing insights from industry leaders.
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From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Unleashing Potential: Strategies for Unlocking Growth within an Ever-Changing World
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Art and Science of Making Data-Driven Decisions
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Customer Obsession 3.0: The Future of Hyper-Personalised Marketing
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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How eBay Amplified Marketing Engagement Rates with Zeta’s Strategic Partnership
eBay transformed its marketing communications with Zeta. Through their partnership, eBay notably enhanced operational efficiency, improved marketing…
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Rethinking Consumer Behaviour in Modern Retail Marketing
Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…
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Vorwerk
Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…
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eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
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How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…
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Back to Basics: The Blueprint for Email Innovation
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