Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

Case Studies

All

Advertising, Retail

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Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation

Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With…

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The Very Group Confidently Executes Real-Time Campaigns with Zeta

The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…

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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients

Publicis Groupe is a global leader in marketing, communications and digital transformation, recognised for its innovative approach and extensive…

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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How eBay Amplified Marketing Engagement Rates with Zeta’s Strategic Partnership

eBay transformed its marketing communications with Zeta. Through their partnership, eBay notably enhanced operational efficiency, improved marketing…

Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024