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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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AI and Premium Content: Navigating Disruption and Opportunity
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Everything is Media: Next Generation Retail Media Networks
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Next Generation Creative: How GenAI will Transform Advertising
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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The Art and Science of Making Data-Driven Decisions
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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The Future of Finding Customers: Next-Gen Acquisition Strategies
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Customer Obsession 3.0: The Future of Hyper-Personalised Marketing
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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How Renault Poland leveraged First-Party Data for Enhanced Advertising in a Cookieless Era
How Renault Poland Leveraged First-Party Data for Enhanced Advertising in a Cookieless Era Renault Poland increased their readiness for the post-cookie…
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Challenges UK Retailers Face in Expanding to the US Market
Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…
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Kia’s Remarkable Journey to 70% Conversion Rates with Zeta’s Precision Targeting
Zeta's targeted digital marketing strategy helped Kia, a renowned automotive manufacturer, achieve a record-breaking 70% conversion rate. Through…
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