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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%
Increasing conversions while lowering costs in a highly competitive marketplace.
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How Mitsubishi Motors Increased Sales by 18% with Omnichannel Engagement
See how Zeta helped Mitsubishi reach highly-motivated, in-market car-buyers no matter where they ventured online.
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eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
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