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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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The Future of Finding Customers: Next-Gen Acquisition Strategies
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Cookies Are Here To Stay: What It Means For Marketers
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Customer Obsession 3.0: The Future of Hyper-Personalised Marketing
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Harnessing Abandoned Experiences for Financial Services Brands
Enhance customer engagement and conversion rates by addressing and re-engaging abandoned interactions in financial services.
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How Generali Leveraged AI-Based Website Individualization to Increase Close Rates by 24%
How Generali Leveraged AI-Based Website Individualisation to Increase Close Rates by 24% Generali Poland, a part of the renowned Generali Group, is a…
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Reimagining Loyalty in the Digital Retail Age
The digital retail age, accelerated by the challenges posed by the COVID pandemic, has had to transform the way retailers and brands approach loyalty…
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The Time is Now: Digital Transformation in Financial Services
About This Video Over the next decade, technological innovations such as 5G, machine learning, artificial intelligence, blockchain, and smart…
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How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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