Pep Boys Chooses Zeta's Integrated ESP and CDP to Solve CRM Challenges

Pep Boys is an iconic auto service brand in the United States and a leader in the auto parts and service industry. With a strong presence across the U.S. and Puerto Rico, it operates over 850 stores and more than 8,000 service bays.

About this video

Kelly Varano, Senior Director of CRM at Pep Boys Automotive, explains how Zeta enables them to create targeted customer journeys using Zeta’s Data Cloud for acquisition and reactivation efforts. The integration of their customer data platform (CDP) and email service provider (ESP) into one platform has been a significant advantage. Verano emphasises the importance of the partnership with Zeta, highlighting that the people behind the platform are crucial to maximising its potential.