Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

Articles

Zeta Updates

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13 Reasons Why – Our Continued Commitment to Email Excellence

In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our…

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6 Marketing Predictions for 2025

As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Unlocking the True Value of Marketing Technology

: A Holistic Approach Investing in cutting-edge marketing technology is a significant step for any business looking to stay competitive in the digital…

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How Auditing Your Tech Stack Can Unlock Your Marketing Potential

By Daniel Eisenhut, Group Vice President, CRM. For marketers, efficiency and effectiveness are two sides of the same coin. It’s crucial to invest in…

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The Expert Guide to Navigating Economic Headwinds

The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024