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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Programmatic (DSP), Zeta Updates
13 Reasons Why – Our Continued Commitment to Email Excellence
In 2024, Zeta Global was recognised as a leader in the Forrester Wave ™, earning top scores in 13 categories—up from 8 in 2022. This reflects our…
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6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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Gen Alpha: A new challenge for Marketers
? Generation Alpha, those born from 2010 onwards, is the newest demographic cohort, and it poses unique challenges for marketers. This generation’s…
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Unlocking the True Value of Marketing Technology
: A Holistic Approach Investing in cutting-edge marketing technology is a significant step for any business looking to stay competitive in the digital…
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How Auditing Your Tech Stack Can Unlock Your Marketing Potential
By Daniel Eisenhut, Group Vice President, CRM. For marketers, efficiency and effectiveness are two sides of the same coin. It’s crucial to invest in…
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The Expert Guide to Navigating Economic Headwinds
The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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Zeta’s Approach to Programmatic Advertising
What is Zeta’s unique approach to programmatic advertising and how does it help marketers acquire new customers and grow an audience base? Uncover the…
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Back to Basics: The Blueprint for Email Innovation
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