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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
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4 Ways to Optimise Omnichannel Marketing Campaigns
The buyer journey is no longer a single, straight line. The explosion of digital platforms means consumers now engage with brands through numerous…
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The Complete Guide to Customer Engagement & Why it Matters
Are your customers and prospects engaged with your brand? A sustainable customer engagement strategy is one of the most effective ways to stand out in…
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10 Tips to Building a Great Email Marketing Automation Strategy
Want to build relationships and drive conversions even while you sleep? Email marketing automation helps your business engage customers, nurture leads,…
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A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
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The Comprehensive Guide to CDP Vendor Questioning
It can be hard to perfectly assess which CDP vendor will be the best fit for your business as you dip into this pivotal marketing strategy. But fear…
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8 Email Personalisation Strategies that Get Results
8 Email Personalization Strategies that Get Results Is your email marketing delivering results? Or are you just blasting off a weekly newsletter and…
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10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
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8 Tips for Optimising Email Subject Lines According to Zeta AI
Every email marketer knows the stress of trying to craft perfect subject lines. When the average person receives between 100-120 emails per day, it…
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Ask the Email Expert: Creating Personalisation in Email
To help marketers make the most of their email marketing campaigns, we created the “Ask an Email Expert” series where we sat down with Zeta’s email…
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