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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Data and Identity (CDP), Measurement and Attribution, Zeta Updates
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
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A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
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Zeta Marketing Platform: Audience Explorer Demonstration
Want to see Zeta in action? The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI. Zeta Marketing Platform…
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Zeta Marketing Platform: Overview
The Zeta Marketing Platform (ZMP) makes sophisticated marketing simple. How? By unifying identity, intelligence, and omnichannel activation into a…
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Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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Is Your Customer Data an Asset or a Liability?
I’ve had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers…
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Make smarter & faster marketing decisions with Zeta
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The Best Ways to Measure Marketing Results
Marketers are quick to defend the “why” of their marketing decisions, but less than 40% can successfully measure marketing effectiveness. It’s unknown…
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Activating Consumer Data to Deliver Personalised Experiences at Scale
Do you know how to activate consumer data? If you don't your marketing will never thrive. Learn how to unlock data to your advantage.
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