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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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CMO Strategy, Data and Identity (CDP), Programmatic (DSP)
CDP vs. DMP: The 3 Main Differences & What’s Right for You
If you’re looking for a better understanding of the differences between CDP and DMP, you’re in the right place. In this post, we’ll define both CDP and…
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Impacts of Poor Quality Data on Your Business
All companies, no matter what their size, are reliant on data. Data is the lifeblood of any organisation and is used to make informed business…
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SMS Marketing Best Practices and Key Tips
SMS marketing is a powerful way to reach your target market. When done correctly, SMS marketing can produce amazing results for your business. However,…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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How to Analyse Customer Data: 7 Steps to Glean Actionable Insights
Virtually every modern business has gone to considerable lengths to begin to collect data about their customers and operations. The problem is, many…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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10 Customer Data Platform Use Cases
From email marketing and CRMs to data analytics platforms and website analytics, marketers have access to more data than ever before. Having more data…
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The Complete Guide to Customer Engagement & Why it Matters
Are your customers and prospects engaged with your brand? A sustainable customer engagement strategy is one of the most effective ways to stand out in…
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A Step-by-Step Guide to Customer Segmentation
Most businesses create an ICP, or an ideal customer profile. This profile outlines where ideal customers live, how much they earn, their industry,…
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Customer Data Platforms: What You Need to Know About CDPs
What is a CDP? In simplest terms, a customer data platform or CDP is software that centralises and unifies an organisation’s first-party data…
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