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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence, Data and Identity (CDP), Omnichannel Marketing
Get in the Game: Elevate Engagement with Interactive Emails
Enhance email engagement with interactive elements like polls and quizzes, fostering two-way communication and personalised experiences.
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Unlocking Customer Lifetime Value: Data Strategies and Technologies
About this video In today’s data-rich environment, harnessing Customer Lifetime Value (CLV) can revolutionise your business strategy. This webinar…
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Identify and Engage Top Customers & Prospects
About this video The Zeta Marketing Platform’s Audience Explorer is designed to think like a marketer, identifying current customers and finding…
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Orchestrate Contextually Relevant Experiences
About this video The Zeta Marketing Platform’s Experience Builder is a versatile solution for orchestrating contextually relevant experiences, offering…
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Zeta NEXT: The Future of AI and Its Impact on Industries
About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI…
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Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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