Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
Learn More
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
Learn More
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
Learn More
Recent Posts
Content Types
All Content
Topics
Artificial Intelligence, Measurement and Attribution, Zeta Updates
Explore the Zeta Marketing Platform
through our video gallery, showcasing key capabilities and benefits for marketers.
Learn More
Unify Disconnected Data Sources and Processes
Consolidate customer data with Zeta's platform, unifying disconnected sources for a comprehensive customer view.
Learn More
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
Learn More
Unlocking Customer Lifetime Value: Data Strategies and Technologies
About this video In today’s data-rich environment, harnessing Customer Lifetime Value (CLV) can revolutionise your business strategy. This webinar…
Learn More
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
Zeta Named a Leader Among Email Marketing Service Providers. Download the report today and find out how Zeta can transform your marketing strategy…
Learn More
Identify and Engage Top Customers & Prospects
About this video The Zeta Marketing Platform’s Audience Explorer is designed to think like a marketer, identifying current customers and finding…
Learn More
Orchestrate Contextually Relevant Experiences
About this video The Zeta Marketing Platform’s Experience Builder is a versatile solution for orchestrating contextually relevant experiences, offering…
Learn More
Overview of the Zeta Marketing Platform
About this video Customers expect a relevant and consistent experience from their favourite brands, and the Zeta Marketing Platform aims to deliver…
Learn More
How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
Learn More
Zeta NEXT: The Future of AI and Its Impact on Industries
About this video In our 1:1 with Zeta series, Neej Gore, Chief Data Officer for Zeta, sits down with Zach Kass, former Head of Go-to-Market with OpenAI…
Learn More