Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
Learn More
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
Learn More
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
Learn More
Recent Posts
Content Types
Articles
Topics
All
ZMP Features
Explore ZMP Features: Empower marketing with Identity, Activation, and Intelligence. Utilise cookieless solutions, unify customer views, connect data,…
Learn More
Zeta Recognised as a Strong Performer in Forrester’s First-Ever B2C CDP Wave
Zeta Global has been recognized as a Strong Performer in Forrester's inaugural B2C Customer Data Platforms Wave, Q3 2024.
Learn More
What to Expect at Zeta Live 2024
Join Zeta Live 2024 on September 26th to explore AI's impact on marketing, featuring 75+ speakers across Vision and Innovation tracks.
Learn More
Harnessing Abandoned Experiences for Financial Services Brands
Enhance customer engagement and conversion rates by addressing and re-engaging abandoned interactions in financial services.
Learn More
CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
Learn More
Get in the Game: Elevate Engagement with Interactive Emails
Enhance email engagement with interactive elements like polls and quizzes, fostering two-way communication and personalised experiences.
Learn More
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
Learn More
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
Learn More
Beyond [Firstname]: Deep Personalisation Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
Learn More
How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders prioritise improving customer retention/loyalty in the next 12 months…
Learn More
