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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Zeta Updates
Overview of the Zeta Marketing Platform
About this video Customers expect a relevant and consistent experience from their favourite brands, and the Zeta Marketing Platform aims to deliver…
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The Power of Zeta: More Than a Marketing Cloud
About this video Zeta leaders reveal what separates Zeta’s AI-powered marketing cloud from other marketing technology. Here at Zeta, marketing with AI…
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Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Zeta Global
Marketers Must Shift Their Understanding of Customer Value to Be Forward-Looking When approaching customer lifetime value (CLV), marketers often only…
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Unlocking the True Value of Marketing Technology
: A Holistic Approach Investing in cutting-edge marketing technology is a significant step for any business looking to stay competitive in the digital…
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How Auditing Your Tech Stack Can Unlock Your Marketing Potential
By Daniel Eisenhut, Group Vice President, CRM. For marketers, efficiency and effectiveness are two sides of the same coin. It’s crucial to invest in…
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Leading with a Champion Mindset
About This Video What are the building blocks of a winning mindset? Hear how world-class athlete Brandi Chastain parlays her experiences from her…
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Evangelizing Brand Purpose Through Intelligence
About This Video The idea of being a brand with a purpose is nothing novel. However, coupled with the rise of intelligence, now more than ever brands…
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The Expert Guide to Navigating Economic Headwinds
The Marketer’s Guide to Navigating Economic Headwinds Intro After years of economic uncertainty brought on by COVID, market downturns, and persistent…
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Zeta Marketing Platform: Audience Explorer Demonstration
Want to see Zeta in action? The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI. Zeta Marketing Platform…
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Zeta Marketing Platform: Overview
The Zeta Marketing Platform (ZMP) makes sophisticated marketing simple. How? By unifying identity, intelligence, and omnichannel activation into a…
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