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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Artificial Intelligence, Email Marketing (ESP), Programmatic (DSP)
6 Marketing Predictions for 2025
As we look to the year ahead, marketers are poised to navigate one of the most transformative periods in recent history. With generative AI moving from…
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Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients
Publicis Groupe is a global leader in marketing, communications and digital transformation, recognised for its innovative approach and extensive…
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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MillerKnoll Orchestrates Personalised Customer Journeys at Scale Using Zeta
MillerKnoll owns more than 19 brands, including Herman Miller, Design Within Reach, and HAY. With a presence in over 100 countries, the company…
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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges
Pep Boys is an iconic auto service brand in the United States and a leader in the auto parts and service industry. With a strong presence across the…
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How Personalised Email Marketing Based on Site Behaviour Transforms the Travel Experience
By Kara Trivunovic, SVP, CX Studio. In the travel and hospitality industry, personalised email marketing has become a powerful tool for engaging…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…
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Customer Pulse
leverages Zeta’s insights to enrich first-party data, enabling the identification and engagement of new customers to maximise revenue opportunities…
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Data Flows
Streamline data integration with Zeta's Data Flows, a low-code solution connecting diverse sources for efficient management.
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