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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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AI and Premium Content: Navigating Disruption and Opportunity
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Secrets to Building Influence & Community Through Personal Brands
About This Video From real estate to reality TV, multihyphenate influencers Tarek and Heather El Moussa know a few things about influencer marketing…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
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eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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