Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

All Content

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Telecommunications, Travel and Hospitality

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Using Intelligence to Drive Customer Growth in Travel and Hospitality

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

Advanced Strategies for Mastering Abandoned Carts Blog Post Graphic

Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…

Secrets to Building Influence & Community Through Personal Brands

About This Video From real estate to reality TV, multihyphenate influencers Tarek and Heather El Moussa know a few things about influencer marketing…

How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%

Increasing inbound leads as well as customer satisfaction with better use of customer data.

How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%

See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS

eCommerce CRM Strategy: 8 Benefits

With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…

Top 8 CDP Use Cases for the Hospitality Industry

Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024