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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Email Marketing (ESP), Measurement and Attribution
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Advertising, Retail, Telecommunications
Frontier Communications Exceeds New Customer Goals with Zeta
Frontier Communications is an American telecommunications company that provides Internet, landline, and television services. It stands out for its…
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The Very Group Confidently Executes Real-Time Campaigns with Zeta
The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…
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From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Art and Science of Making Data-Driven Decisions
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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Rethinking Consumer Behaviour in Modern Retail Marketing
Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…
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How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
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Vorwerk
Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…
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How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…
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Back to Basics: The Blueprint for Email Innovation
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