Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
Learn More
Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
Learn More
How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
Learn More
Recent Posts
Content Types
All Content
Topics
All
Industries
Advertising, Consumer Packaged Goods (CPG), Telecommunications, Travel and Hospitality
Reimagining Loyalty in the Digital Retail Age
The digital retail age, accelerated by the challenges posed by the COVID pandemic, has had to transform the way retailers and brands approach loyalty…
Learn More
Secrets to Building Influence & Community Through Personal Brands
About This Video From real estate to reality TV, multihyphenate influencers Tarek and Heather El Moussa know a few things about influencer marketing…
Learn More
How Polkomtel Enhanced Contact Center Efficiency to Boost Close Rate by 200%
Increasing inbound leads as well as customer satisfaction with better use of customer data.
Learn More
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
See how Zeta made it easier for Samsung to reach in-market customers, thereby boosting ROAS
Learn More
eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
Learn More
How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
Learn More
What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
Learn More
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
Learn More
