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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Engaging Future Travellers through Data-Driven Personalisation
The Hawaii Visitation and Convention Bureau (HVCB), a leading organisation in sightseeing, transportation, and tourism marketing, sought to enhance…
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Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation
Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With…
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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Very Group Confidently Executes Real-Time Campaigns with Zeta
The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…
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Retail Report – The Fastest Way to Lose Consumers
Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…
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Top Travel Marketing Trends for 2025
About this video Travel is experiencing a significant comeback, with consumers booking trips more confidently than ever. Steph D’Sa, VP of Strategic…
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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How Personalised Email Marketing Based on Site Behaviour Transforms the Travel Experience
By Kara Trivunovic, SVP, CX Studio. In the travel and hospitality industry, personalised email marketing has become a powerful tool for engaging…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…
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Zeta Live 2024
Explore Zeta Live 2024's on-demand sessions, featuring AI-driven marketing insights from industry leaders.
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Back to Basics: The Blueprint for Email Innovation
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