Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

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Automotive, Retail

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Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation

Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With…

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The Very Group Confidently Executes Real-Time Campaigns with Zeta

The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…

Retail Report – The Fastest Way to Lose Consumers

Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and…

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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From Strategy to Success: The Journey to Profitability in Retail

The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market…

Zeta Live 2024 On Demand Videos - Graphic

Explore Zeta Live 2024's on-demand sessions, featuring AI-driven marketing insights from industry leaders.

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From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

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Unleashing Potential: Strategies for Unlocking Growth within an Ever-Changing World

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: Next generation retail media networks - Zeta Live 2024

Everything is Media: Next Generation Retail Media Networks

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: Next generation creative - Zeta Live 2024

Next Generation Creative: How GenAI will Transform Advertising

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: The art and science of data-driven decisions - Zeta Live 2024

The Art and Science of Making Data-Driven Decisions

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Blue print of Email marketing

Back to Basics: The Blueprint for Email Innovation

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024