Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Discover what makes us unique.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

The CMO Playbook

Driving Growth in the AI Era: The CMO’s New Playbook

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalisation & Privacy

The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…

Recent Posts

All Content

Data and Identity (CDP), Measurement and Attribution

Advertising, Retail

From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: AI and premium content - Zeta Live 2024

AI and Premium Content: Navigating Disruption and Opportunity

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: Next generation creative - Zeta Live 2024

Next Generation Creative: How GenAI will Transform Advertising

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Graphic: The art and science of data-driven decisions - Zeta Live 2024

The Art and Science of Making Data-Driven Decisions

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Graphic: The future of finding customers - Zeta Live 2024

The Future of Finding Customers: Next-Gen Acquisition Strategies

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

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Graphic: Customer obsession 3.0 - Zeta Live 2024

Customer Obsession 3.0: The Future of Hyper-Personalised Marketing

Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.

Challenges UK Retailers Face in Expanding to the US Market

Navigating the Atlantic: Challenges UK Retailers Face in Expanding to the US Market Expanding operations across the Atlantic is a daunting task for UK…

Rethinking Consumer Behaviour in Modern Retail Marketing

Shifting Tides: Rethinking Consumer Behaviour in Modern Retail Marketing In the dynamic landscape of modern retail marketing, the once-reliable compass…

Success Story Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and…

How CDP can Improve Retail Customers’ Experience

The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…

Blue print of Email marketing

Back to Basics: The Blueprint for Email Innovation

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Reports

The Forrester Wave™: Email Marketing Service Providers, Q3 2024