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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Email Marketing (ESP), Programmatic (DSP), Zeta Updates
Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation
Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With…
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The Very Group Confidently Executes Real-Time Campaigns with Zeta
The Very Group Confidently executes real-time campaigns with Zeta The Very Group is a major online retailer in the UK and Ireland, offering a wide range…
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Everything is Media: Next Generation Retail Media Networks
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Next Generation Creative: How GenAI will Transform Advertising
Explore Zeta Live videos for expert insights on AI, marketing innovation, customer engagement, and the future of business.
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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How Replenishment Email Campaigns Increase Customer Engagement
It’s no secret that it costs less to retain an existing customer than to find a new one. In fact, according to Bain & Company, increasing customer…
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10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
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