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Driving Growth in the AI Era: The CMO’s New Playbook
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behaviour
Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of…
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Industry Recognitions: Zeta Global for Multichannel Marketing
Zeta Global has been recognised in several multichannel analyst evaluations, including: A Strong Performer in The Forrester Wave™: Cross-Channel…
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How to Win in 2025 with AI, Personalisation & Privacy
The Future of Owned Media: How to Win in 2025 with AI, Personalisation & Privacy Marketing is moving faster than ever, driven by rapid advances in AI,…
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Advertising, Travel and Hospitality
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest…
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How Personalised Email Marketing Based on Site Behaviour Transforms the Travel Experience
By Kara Trivunovic, SVP, CX Studio. In the travel and hospitality industry, personalised email marketing has become a powerful tool for engaging…
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CRM Tactics to Regain Online Travel Agency Customers
Implement effective CRM strategies to regain customers from Online Travel Agencies by understanding their preferences and offering personalized experiences.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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eCommerce CRM Strategy: 8 Benefits
With more and more consumers turning to the internet to purchase goods and services, it’s no surprise that ecommerce has become a vital part of modern…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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