ZOE extends your team’s capabilities:

Background agents assist key roles within your marketing team—breaking down creative blocks, individualising customer experiences, recommending campaign optimisations, and more.

Unlock the answers to challenging business questions:

Natural language processing (NLP) enables marketers to easily understand and engage ZOE to help solve business challenges, plan customer journeys, accelerate growth opportunities, and more.

Predict strategy and revenue:

Build confidence in future programs. ZOE automates predictions for your marketing team that they can take to the bank, made up of bespoke predictions forecasted instantly using the most precise data and insights.

Create individualised content:

ZOE can help you identify and create compelling content—copy, images, audio, video, and more—designed to capture individual attention and improve experiences across channels.

ZOE’s agents can automate procedural and time-consuming tasks including onboarding, completion of workflows, and recommendations on how specific people on your marketing team should be collaborating.

Zeta Intelligence | Zeta Global

Zeta AI

Transform your marketing and customer experiences with ground breaking AI capabilities.

AI-powered marketing may be new to you, but it’s not new to the Zeta Marketing Platform. We built our patented Intelligence Engine to be the core of the platform long before AI became mainstream, powering every decision and interaction with these advanced capabilities:

AI AgentsDeploy pre-built AI agents—or build your own—to perform specific tasks such as generating audiences or QAing campaigns for maximum efficiency.

Zeta Opportunity Engine (ZOE)Ask our conversational AI assistant complex questions using natural language prompts and receive robust, actionable insights in seconds.

Zeta Data CloudSupercharge AI outcomes and available intelligence with over 12.7 billion digital identifiers and 2,500+ real-time signals included.

Meet our AI Agents:
the future of martech

The Zeta Marketing Platform features 500+ built-in AI-powered assistants—or Agents—engineered to help you automate processes, analyse data, enhance customer experiences and interactions, and plenty more. With our extraordinary AI Agents, tomorrow's possibilities are here today.

Experience the Zeta Agents

Leverage Zeta’s unique formula

Generative AI is like a rocket in its ability to accelerate growth, efficiency, and innovation. But like any rocket, it is only as powerful as the fuel it is given. From the beginning, Zeta Data has provided our platform’s AI with a powerful resource for understanding customers, applying advanced insights, and delivering better experiences for customers. Today the possibilities multiply exponentially with the introduction of ZOE.

Unlock the answers you seek

Integrating ZOE with Zeta’s proprietary Data Cloud unlocks instant access to agile marketing business intelligence only Zeta can offer. Find the answers to your most challenging business questions simply by asking them. Thanks to natural language prompting, ZOE understands the intent behind every request. Get instant answers to questions like:

“Which of my marketing channels is most profitable?”

“Identify the most profitable audience for this product.”

“What is the revenue forecast for campaigns in May?”

“Where should we open our next retail store location?”

Paving the way to the future of marketing

As outdated legacy platforms and limited point solutions struggle to keep pace with the demands of today’s evolving landscape, Zeta is leading the way. The Zeta Marketing Platform arms CMOs and their teams with the tools they need to drive revenue, innovation, and ethical marketing practices. Our commitment to responsible AI ensures that every decision is made with transparency, fairness, and compliance, setting a new standard in the industry.

Forecast results with speed and accuracy

No more spending hours, sometimes days to forecast revenue with limited visibility and lingering questions. Generative AI produces forecasted results based on bespoke predictions and specific strategies you identify, in real-time. Build confidence in your future programs with the ability to forecast revenue, channel profitability, audience engagement, and more.