Zeta Email Benchmark Reports:
Q1 and Q2, 2024 

The H1 2024 Benchmark Reports provide an analysis of email marketing data across 4 industries. Discover how to use industry benchmarks effectively, key industry trends, trends by message type, what additional metrics you should measure, and how to evolve brand benchmarks. We also dive into iOS18 and how you can prepare for the impact on email marketing. 

Find insights into metrics such as sends, unique opens, unique clicks, click rates, unsubscribe rates, and more in the following industries: 

• Retail 
• Travel, Hospitality, and Entertainment 
• Financial Services and Insurance 
• Media

Learn the industry standards and boost your email marketing program. 

Download now!