Customers are more comfortable than ever before in a multitude of worlds: willing to interact with retailers and brands through web, mobile, social and physical experiences. However, with this growing number of potential touchpoints and interactions, creating a truly seamless experience for customers has only become more complicated. What will an omnichannel experience of the future need to look like to retain customer attention and interest? What are the key barriers to knowing customers through the layers of channels they may interact with – and how can you overcome them?