Know Your Customer: How Intelligence Drives Growth in Retail
About This Video
If retailers have learned anything in the past few years, it’s the importance of remaining resilient throughout economic uncertainty, evolving with rapidly shifting consumer behaviors, and staying ahead of technology that is revolutionizing the industry. One thing that holds true in any environment is that understanding both current and prospective customers by leveraging comprehensive business intelligence is critical. Learn how leading companies are approaching keeping their finger on the pulse of today’s consumers through first-party data, strategic partnerships, retail media networks, leveraging AI to personalize experiences, and how intelligence can help hyper-grow your brand.
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To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
