Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
Tourism Ireland is an organisation responsible for promoting the island of Ireland as a top holiday destination. It was established under the 1998 Belfast Agreement and works to increase tourism and support Northern Ireland’s potential. With offices in key markets worldwide, Tourism Ireland collaborates with Fáilte Ireland, Tourism NI, and other partners to attract visitors. It plays a vital role in Ireland’s tourism industry and contributes significantly to the local economy.
About this video
Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Zeta to automate their email processes, which now deliver next best action content based on visitor behaviour. This automation has proven effective, and Paul appreciates the strong personal relationship with Zeta’s responsive team, which has been instrumental in quickly resolving issues.
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