The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Zeta Named a Leader Among Email Marketing Service Providers

“Zeta Global stands out with a solution that suits the most types of marketers.”

At Zeta, we believe that every successful omnichannel marketing strategy is anchored by personalised and engaging email experiences at the core. And therefore, we are proud to read “Zeta’s current offering leads our study because it can personalize send-time, delivery frequency, and channel as well as content, product, offer and subject line” in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.

We believe the report reinforces Zeta’s commitment to our clients’ success, addressing the pressure to recognize value today while spear-heading innovation for tomorrow, from native artificial intelligence to the seamless integration of legacy technology. The Zeta Marketing Platform enables marketers to “know and do more” in the pursuit of better results.

Read the full report to learn why:

  • Zeta’s recognition as a Leader that, according to Forrester, “leads our study” with the highest Current Offering score
  • Zeta received the highest possible score in 13 of 22 criteria including Personalisation, Process & Workflow Innovation, Artificial Intelligence, and Vision
  • Zeta customers say to “expect a partnership, not just a software company”

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