From Strategy to Success: The Journey to Profitability in Retail

The retail industry is changing almost as fast as consumer behaviour—which is to say, not fast enough. From rapidly advancing technology to market conditions that seem to shift almost daily, it’s difficult for even the most experienced retail CMO to keep pace.

This e-book will help retail marketing leaders begin to map a new journey to profitability—one that takes into consideration the new and emerging trends that are shaping the future of retail. We will provide strategies designed to shift the focus from merely increasing revenue to enhancing profitability and ensuring sustainable growth.

• In this e-book you will learn:
  What are the key trends and challenges impacting retail
• Why it is important to develop and maintain a profitability mindset
• How to maximize sales and revenue through the customer experience
• What it means to practice true omnichannel retailing
• How to measure success and adjust your strategy

Download today.