The CMO's New Playbook

Marketing leaders face a pivotal moment as AI transforms their role from brand stewards to growth drivers. With only 30% of CEOs confident in their CMO’s ability to fuel growth, and nearly 37% of marketing campaigns underperforming, it’s clear that traditional approaches no longer suffice. This comprehensive playbook brings together insights from leading CMOs and industry experts to help you navigate this intelligence-powered era. From closing the ‘Intelligence Gap’ to mastering AI-driven personalisation, discover how modern CMOs are transforming marketing from a cost center into a growth engine.

In this playbook you will learn:

• Why the CMO role must evolve from brand steward to growth driver

• How to close the ‘Intelligence Gap’ that’s holding back personalisation efforts

• What it takes to align with the C-suite for successful AI adoption

• How to measure success with new metrics that matter in the AI era

• Why personalisation leaders grow exponentially faster than laggards

• How to transform marketing into a data-driven profit center