United Airlines Achieves a 10X Return on MileagePlus Campaigns with Zeta Onboard

United Airlines is one of the world’s leading airlines, connecting destinations across the Americas, Europe, Asia, and beyond with its extensive route network. Known for its innovative approach and commitment to customer experience, the airline offers the MileagePlus loyalty programme, providing exclusive benefits to frequent travellers. With a strong focus on sustainability and high-quality service, United Airlines remains a key player in the global aviation industry.

About this video

Theo Theodore, Manager of Targeted Marketing at United Airlines, highlights how Zeta enhances the airline’s engagement with MileagePlus members while effectively identifying and targeting high-potential travellers who have yet to join. One such campaign has delivered an impressive tenfold return on investment, driving significant increases in ancillary purchases and seat upgrades.