Solly Azar boosts lead volume and quality with Zeta's targeting strategy and precision
Solly Azar, a leading insurance broker founded in 1977, has partnered with Zeta to increase the volume and quality of its leads. Thanks to this collaboration, the company has optimized visitor engagement and improved lead conversion.
The Results
This strategic collaboration has enabled Solly Azar to increase its lead volume by 17%, exceeding its initial target of 10%. Thanks to Zeta’s solution, Solly Azar was able to engage its visitors with personalised interactions, increasing the quality of leads and promoting improved conversion. Continuous optimisation of the solution has maximised the impact of each interaction, contributing directly to an increase in subscriptions.
The challenge
Increase the volume and quality of leads to optimise sales conversion
Before working with Zeta, Solly Azar faced a double challenge. To increase both the volume and quality of leads sent to the sales teams. For the group, it was crucial to generate more leads while guaranteeing their high quality. By working with Zeta, Solly Azar benefited from a solution to engage visitors at the right time with personalised interactions, in order to simultaneously increase the quantity and quality of leads.
The solution
High-precision targeting with Zeta
Solly Azar chose Zeta for its ability to personalise interactions. Thanks to the Zeta platform, Solly Azar was able to target high value-added prospects and engage in personalised interactions at the ideal time. This approach optimised the quality of leads and improved their conversion rate.
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"Zeta enables us to target our high-value visitors and engage them with personalised interactions at the perfect time. Thanks to their technology, we have been able to increase our lead volume by 17%, well above our initial target of 10%. Performance improved significantly, and we were able to generate additional subscriptions. We are now working on integrating CRM data and using Zeta's Scoring to further improve our retargeting and overall performance."Want to see Zeta in action?
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