Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients

Publicis Groupe is a global leader in marketing, communications and digital transformation, recognised for its innovative approach and extensive network of end-to-end services. With a presence in more than 100 countries, it brings together more than 80,000 professionals specialising in advertising, media, data and technology, providing strategic solutions for some of the world’s biggest brands.

About this video

Sonali Gulati, VP and Group Media Director at Publicis, discusses her agency’s full-service capabilities and their partnership with Zeta for programmatic efforts. They aim to onboard clients’ first-party customer datasets to enhance their strategies. Zeta is committed to driving guaranteed outcomes and collaborates closely with Publicis to achieve both short and long-term goals for their clients.