Pinterest Maximises Budget, Performance, and Efficiency with Zeta Activation

Pinterest is a social media that allows users to discover, save, and share images and ideas on various topics such as fashion, decor, and recipes. With over 500 million monthly users, it has become a key tool for inspiration and planning. Additionally, it offers advertising solutions for businesses looking to connect with interested audiences.

About this video

Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an extension of Pinterest. Zeta’s audience products play a key role in targeting and activation, leading to measurable results for Pinterest. The emphasis on teamwork among the agency, brand, and Zeta is crucial for achieving success.