Case Study
Engaging Future Travellers through Data-Driven Personalisation
The Results
The HVCB Pre-Trip Email Series delivered exceptional outcomes, driving meaningful engagement and converting interest into action:
The Challenge
The Hawaii Visitors and Convention Bureau (HVCB), a leading organisation in sightseeing, transportation, and tourism marketing, set out to enhance the pre-trip planning experience by making it more engaging and personalised. With travellers expecting seamless and tailored interactions, HVCB recognised the need to evolve its approach to better connect with future visitors. To achieve this, the organisation focused on overcoming key challenges that were limiting engagement and impacting trip-planning effectiveness.
A primary objective was to maximise engagement with prospective travellers by leveraging survey-driven insights. By gaining a deeper understanding of travellers’ preferences, HVCB aimed to deliver highly relevant content that would both inspire and inform their journey. Additionally, the organisation sought to increase mobile app adoption, ensuring visitors had access to essential trip-planning tools, local recommendations, and real-time updates—all within a single, user-friendly platform. A seamless digital experience would empower travellers to explore Hawaii with confidence while making well-informed decisions.
The Solution
Zeta Global collaborated with the Hawaii Visitors and Convention Bureau (HVCB) to create a dynamic, data-driven email programme designed to enhance the pre-trip experience for travellers. By leveraging survey insights, Zeta transformed a standard communication into a multi-touch, highly personalised email series, tailored to each traveller’s unique interests and preferences.
Each email provided a warm and engaging welcome, offering exclusive, insider recommendations on must-see attractions, cultural experiences, and outdoor adventures. The content was enriched with vivid imagery, concise yet compelling copy, and seamlessly integrated app modules, making trip planning effortless while encouraging app downloads for real-time access to essential travel resources.
This data-powered approach not only helped travellers feel more connected to their destination—building excitement and trust—but also drove measurable results. The campaign led to higher engagement rates, increased app adoption, and stronger alignment between visitors and key partners such as hotels, tour operators, and transportation providers. By delivering a seamless and inspiring travel-planning experience, Zeta and HVCB successfully bridged the gap between anticipation and action, ensuring travellers arrived in Hawaii well-prepared and eager to explore.
Increase Marketing and Operational Efficiency with Zeta
Accurately determine the interest, engagement, and likelihood of conversion of individual consumers with Zeta’s AI-based Marketing Cloud. To discover how Zeta can help harness the power of data-driven engagement and drive incremental revenue, contact your dedicated Zeta Sales or Account Representative today.
